Explainer Videos

Got a great product or service that needs explaining, or an awesome product you need to showcase? Then an explainer video, animated business video, video infographic or product demo video may be just what you need.

How long should my explainer video be?

  • For explainer videos that you’ll use on your website, we typically recommend videos from 60 to 120 seconds.
  • For advertising and social media video ads, we suggest videos under 60 seconds.
  • If you have a complex product or service, or if it’s a sales video (or a corporate video) that needs to address all of your prospects’ concerns, then you can go beyond 120 seconds. In most cases, less is more – plus sometimes the attention span of your audience can be quite short.
  • For channel-specific videos (eg. YouTube, Instagram and/or Facebook) we optimise them for algorithmic best performance, reach and engagement.

We can organise the voice record with a professional voice artist, pick some great music for you, and create your story as a 2D animation that can also use kinetic text and any other elements that are required. We can integrate video elements, photos, illustrations, animations and existing audio. No assetts? No worries! We can just as easily  create something for you from scratch! We will help you with your script (or write one for you) and offer advice about the best way of explaining your product or service.

How fast can you make me an explainer video?

Typically, it can take anywhere from 3 to 6 weeks (or longer) to make a high-quality video from start to finish. Several factors can influence this time frame, including:

  • The duration of your video
  • The style of your video and how complex it may be
  • Other conceptual considerations
  • If you need us to design and draw characters
  • Your communications response times for reviews, approvals, etc

Making a great video is a creative and collaborative process that takes a little time to get right. We will always endeavour to get your video completed as quickly as possible, without sacrificing quality.

“Kylie and her team were very professional in communicating what was possible, and in placing my trust with her and her team of experts I was able to receive a very professional animation with professional voice overs initially in Australian English and since has been customised to other languages such as Dutch, Finnish, Spanish etc. A great job and pleasure to work with where the outcome exceeded expectations and costs were great value.” [View Case study]
james sankar
James Sankar
Director, Applications & Services, AARNet
"Kylie supported us in the development of our mini-videos from the very beginning through the planning and development processes. The finished results speak for themselves getting our important community messages out there in fun and creative ways. She was an absolute pleasure to work with every time and I would definitely recommend her and To The Point Productions to any potential customers." [View Case study]
angelique sasagi
Angelique Sasagi
Thrive Services
"Paramount Video Productions has been working with To The Point Productions for about 15 years now. No matter what the size of the budget Kylie always manages to come up with a creative solution to the brief. Her animations are always spot on and her work adds a huge amount of production value to our video productions. Kylie is professional, creative and a pleasure to deal with. I have no hesitation in recommending To The Point Productions for your next project."
Claire Brazil
Producer, Paramount Video Productions
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Our Guarantee

We are highly experienced professional people who get work done ahead of schedule. You will not be left in the dark or left hanging waiting for work to be finished. We have never let anyone down and we have no plans to either.  If for some completely bizzare reason that did happen, we will refund your money. That is our guarantee.

Let's talk

To discuss your next project or would like more information, give us a call on 0407 138 803 or send us an enquiry. We’ll get back to you asap.

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