Case Study – Selling Tea with Grunt – GrunTea

The Client:

GrunTea Emporium is a small business based on the Atherton Tablelands, Tropical North Queensland. The tea was created to help fight inflammation, but also taste great! In the interests of full disclosure, I am a part of the GrunTea Team!

The Brief:

  • Market two new Tea products based on Turmeric to a range of audiences
  • Create the branding, look and feel, marketing and business assets
  • Create a social media presence
  • Build an eCommerce website
  • Integrate branding assets into a look and feel for market stalls in the region we attend

Our Solution:

  • A team effort used in conjunction with the Tea Creator, Jocah to create the packaging for the 100g boxes, sample packs and stickers for all other products, using photoshop.
  • Using all the branding items to then create social media posts and market stall items and clothing.
  • Creating a 2 min video in Adobe After Effects with professional voice-over to explain the tea and use as a marketing tool.
  • Creating graphics and videos for paid advertising activities.
  • Build an eCommerce website using the WordPress CMS (Content Management System) with the Avada Theme and WooCommerce to enable sales nationally and internationally.
  • Also creating blog articles and event information on the web to keep fresh information appearing.
  • Filming and editing testimonials for social media and funnel use

The Outcome

  • Lots of positive feedback about our branding!
  • Market stalls perform well, with over 75% of people tasting the tea buying it, and occasionally people want to buy our shirts!
  • Online sales ticking over, with a plan to boost sales with a funnel in the upcoming months.
  • Great testimonials from people that really love the tea. Update 15/06/21: We have now added customer video testimonials to the website
  • We are seeing more and more return customers which is growing our repeat business. 
  • A great start for a small start-up enterprise. We are excited about the future of our business!
  • A solid branding identity that will serve the business well for future growth.

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